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Mobile E-commerce of M-commerce?
Tot op heden is er elk jaar voorspeld dat Mobile het zou gaan winnen van Desktop. Tot op heden bleek dat niet het geval te zijn echter in 2015 zien wij heel sterk de mobiele trend steeds vaker en meer naar voren komen. Apps en iPhone of Android zijn een onderdeel van ons bestaan geworden. Google UK voorspeld dat er eind 2015 in 50% van alle zoekopdrachten een Smartphone wordt gebruikt. Dit heeft consequenties! Na de grote update van Google begin dit jaar waarbij het Google Algoritme Responsive websites en shops pushed zien wij ook de trend in e-Commerce land dat men kiest voor 3 belangrijke aspecten binnen "mobile"- Een Mobile/Tablet proof platform ofwel een responsive design welke aansluit op elk device.
- Mobile advertising binnen Google Adwords en haar partner netwerk.
- Native apps ter ondersteuning van een website, merk of E-commerce platform.
Main emphasis on mobile ecommerce
- Secure and user-friendly mobile payment platforms: Point-of-Sale (POS) systems and online payment choices must be present in your website. Make check-out as easy as possible for your customers.
- Optimized website for mobile users: As mobile users have restricted amount of screen space, you need to take advantage of this by providing faster loading times and more customized and mobile-centric website layouts.
- Hybrid shopping experience: As an ecommerce merchant, you’re expected to optimize your website for mobile and integrate brick-and-click strategies to enhance your user’s shopping experience both online and offline.
- Think with your thumb or index finger. If your user needs to pinch to zoom, your site may not be optimized for mobile users. Also, make your target buttons large enough to be easily touch-able. Your rule of thumb? Give buttons at least 45 pixels of space to remove the possibility of accidental taps.
- Avoid Flash. Apple products like iPhones, which make up 30% of the smartphone market, do not support Flash.
- Reduce text entry as much as possible. Checklists and pre-populated fields minimize your users’ challenge of entering text into their smartphones. This also enables you to make use of white space so that your design appears as clean and sophisticated as possible.
2. Wearable technology
According to a Nielsen study, 70% of consumers are aware of wearable technology while 15% of them currently use wearables. As Apple’s iWatch is set for launching this 2015, more and more users are looking forward to wearable technology that doesn’t make you look like a Robocop – yes, we’re looking at you, Google Glass. Google has already started baking the use of wearable technology in our daily lives. Just think of the whole escapade once Apple fans get a hold of iWatch later this year. Wearable devices can potentially add another channel for online merchants to take advantage of and for online users to consume information from. Wearables can amazingly transform the shopping and selling world from an active and conscious effort to a natural activity like eating. After all, wearable devices are all the rage in today’s modern world. Wearable technology makes internet within an easy reach. Take for example Samsung’s Smartwatch which allows you to make and answer calls, stream music and check your email all at the same time. As such, there’s a greater demand for businesses such as yours to regularly update your customers with price changes, promotions and relevant ads that seek to catch their attention and keep you at top of mind at all times. Imagine this: your customer drives by your shop and immediately sees a limited-time offer flash in their watch to lure them in. Or, your customer is sitting at a nearby restaurant and eating his lunch when he suddenly sees a discounted dessert deal for your cafe nearby. Technology research firm Gartner expects the global market for wearables to reach around £3.2 billion by 2016. And this kind of technology may be exactly what you need to bridge the gap between ecommerce and the real, physical world.Main emphasis on wearable technology
- Updated and timely updates: Notifications focused on product’s pricing, promotion and marketing perks sent to consumers regularly.
- Location-centric deals: Offer location-based promotions in real-time to match the current location of your target market.
To take advantage of the wearable technology trend
- With an online store, realize that you’re always open. This will be made more evident when wearables make it easy for everyone to be online all the time. As your customers are constantly connected to the online marketplace, they are constantly purchasing your products and are constantly in need of your customer service.
- For every purchase from your store, consider sending automated emails that contain FAQs about your product. Also take note of the importance of a forum to build a community of your customers who are willing to help one another. And if you have extra resources, why not train and outsource your customer service to other parts of the world? This way, even if you’re sleeping, your customers are still taken care of.
- In relation to iWatch’s release later this year, the first few months are important so you can research your current customer database and find out the number of your clients who use Apple devices to conduct their business with you. This estimate will help you determine if there’s an opportunity for your business to tap into wearable technology.
- As early as now, brainstorm location-specific deals, holiday-centric promotion or time-sensitive offers that you can offer to your consumers. Why not notify them when your physical store is selling discounted products a few blocks away? Or sending them a reminder the night before Mother’s Day that they can purchase a gift (with free shipping!) from your online store?
- Consider producing an app for your business and making it compatible for worn devices. If not possible, try integrating your brand into a complementary business’ existing app.